Advocates for Georgia's Elderly Since 1953

Position Information

Digital Marketing Manager

Jewish HomeLife has an exciting opening for a Digital Marketing Manager, responsible for creating and managing digital content and delivery that positions Jewish HomeLife as a thought leader and premier senior care provider for older adults at any stage of the aging journey. 
Responsibilities

  • Co-create, manage and execute the content marketing strategy – developing editorial calendars, managing SEO strategy, writing and distributing content across all channels.
  • Become a service and senior care industry expert, to produce compelling thought leadership content for website, blogs, infographics, email campaigns and social media.
  • Partner with entity leadership to turn strategic goals into written content, and support sales efforts with assets and messaging about products, industry trends, and competitive landscape.
  • Optimize all digital conversion points and develop new and creative strategies to increase inquiries and qualified referrals across all digital channels
  • Manage development of graphic assets that will enhance content and ensure content meets brand guidelines.
  • Maintain website and use as primary digital tool to optimize user experience.
  • Develop and manage social media plan that aligns with entity and brand sales and marketing goals.
  • Build social media campaigns to increase engagement, resulting in increased website traffic and converting new customers.
  • Manage budget and day-to-day activity on all social media channels, analyze results and make recommendations for improvement.
  • Manage all Pay Per Click campaigns with technology partners
  • Work with Development team to enhance online giving opportunities
Position: Digital Marketing Manager
Organization: Jewish HomeLife
Location: Atlanta,  GA 
United States
Salary:
Posting Start Date: 9/29/2020
Date Posted: 9/29/2020
Requirements
  • Two to three years of digital marketing experience.
  • Hands on experience researching and writing content that drove high engagement, conversions, and performance rates. (Writing samples required)
  • Hands on experience with Wordpress or similar platform.
  • Proficiency in search engine optimization (SEO) optimization and best practices.
  • Working knowledge of social media channels including but not limited to Facebook, Instagram, LinkedIn and YouTube.
  • Understanding of analytics, measurement and reporting including but not limited to Google Analytics and Facebook Insights.
  • Knowledge of senior care industry helpful but not required
  • Knowledge of Jewish holidays and customs helpful but not required
Status: This listing expires on: 10/29/2020
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Organization Information
Name:
Jewish HomeLife
Address:
3150 Howell Mill Road, NW

Atlanta,  GA 30327
United States
Email:
sbayer@jewishhomelife.org
Phone:
(404) 274-3842
Fax:
Contact:
shari bayer